Analysis of the customers perception on the safeguarding approaches of the British Council

Abstract

The Bangladeshi branch of the British Council provides British Education and English, it also takes part in different cultural and social events to serves Bangladesh in many ways. Providing wider knowledge throughout the world is their main target. The British Council has some policies that they follow very strictly. From those policies, Child protection is one of the most important. So I have chosen a part of this policy as my report topic which will also help the British Council to know more about their customer’s perception in this matter. For doing the research on this topic I have developed a research model with 3 independent and one dependent variable. However, I have done a survey with 32 sample size to analyse the customers perception on the safeguarding approaches of the British Council where the result gave an idea about which part of this policy needs improvement. Main target group was the parents of the students who are currently enrolled in any of the courses of the YLC of the British Council. According to the survey result, the sample size is not fully aware about the safeguarding approaches and British Council can conduct some sessions to make this policy more effective and minimize the gap. From the SPSS analysis, it is visible that perceived performance variable has the strongest impact on the results.