Analyzing consumer behavior and perception regarding Mobile Financial Service (MFS) in Bangladesh

Abstract

Internship is the chance acquired to trip the realistic work environment. The predominant aim of this report is to assess the Consumer Behavior and Perception concerning to the Mobile Financial Service commonly termed as MFS in Bangladesh. To start off with, this report offers a review of the Mobile Financial Service sector in Bangladesh. Subsequently, it attracts interest towards the literature review of the Mobile Financial Service and also enables to determine the opportunities and challenges provided by the MFS providing companies. In the third part, the analysis of the industry is defined briefly. Lastly, the findings and evaluation from the vision of the ‘user’ have been shown regarding not only the effectiveness and reliability of the whole process but as well as for determining the shortages and lacking present in the technique. The report is prepared with a motive to find the perceptions of consumers and their behavior towards the MFS systems, which is currently growing out to be popular in our country