How E4Event copes with business difficulties in times of crisis

Abstract

The marketing internship is about 3 months (90 days) of full-time work placement with an event management company conducted as an alternative pathway to a thesis for final year Master of Business Administration students at BRAC University. The purpose of the internship is to provide Master of Business Administration students with experience in the world of marketing practice through a period of workplace employment. This report details the nature of the work performed during the 90-day internship placement with E4event. The report features some observations of difficult situations involving the global pandemic that the company dealt with and how it managed to keep operations ongoing. While the report concludes certain steps taken during the mentioned period, the continuation of work performed during the internship placement is presented.