How social media platforms earn revenues for telecommunication companies - a perspective from X Solutions Limited

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Date

2020-06

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BRAC University

Abstract

I have been preparing this report as part of my internship program which was the requirement of the university to complete my graduation and I included my whole work experience from the Query Management Team (Robi-Airtel WhatsApp) at X Solutions Limited. I also have included the product experience of mainly Robi Axiata Limited and Airtel Bangladesh Limited. The main reason to prepare this internship report is to combine both the practical experience and theoretical learning, so I have prepared the report based on my experience, learning and tried to compile my journey of internship in this report. Mainly I performed the task of managing queries of customers made via WhatsApp which is a social media platform, worked for brands like Robi Axiata Limited and Airtel Bangladesh specifically. The learning I got, managing issues of basic quality management, employee performance evaluation, remuneration management, and development sessions.

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Cataloged from PDF version of internship report.
Includes bibliographical references (page 33).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Keywords

X Solutions Limited, Social media, Telecommunication, Marketing integration, Brand management, Brand equity, Marketing communication, Traditional media

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