Marketing operations and project management of 4G

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Date

3/25/2018

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BRAC University

Abstract

Through this report I have tried to reflect on Marketing Operations and Project Management of 4G which will not only talk about the current hype of 4G launch in the telecom industry of Bangladesh but also an overall view how a MNC deals with such project. I will be sharing knowledge of the objective, principle and purpose of the company as well as its managerial structure. An overview of 4G is and how Robi segmented its market along with its current merger partner Airtel and all the procedures these two companies applied will also be present in the report as well as my other experiences that I got from my fellow colleagues. There were some limitations in creating the report as some data were confidential and restricted access to non-permanent employees. None the less it will provide sufficient data provided by Robi.

Description

Catalogued from PDF version of internship report.
Includes bibliographical references (page 38).
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018.

Keywords

Robi Axiata, Marketing

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