An effective approach to launching a brand in Bangladesh

Abstract

The Internship report is the reflection of my 3 months working and learning period as an Intern for the Brands Function under Food & Refreshment (F&R) Department at Unilever Bangladesh Limited. The research report titled “An Effective Approach to Launching a Brand in Bangladesh” has been prepared with a view to exploring the process of Unilever’s brand launching in the country and how it can be implemented in a more organized way. To begin with, the report provides an overview of Unilever Global and Unilever Bangladesh Limited, the key responsibilities of all the functional departments, Brands of Unilever Bangladesh Limited and my role as an intern has been described in details in this segment. The “Literature Review” part covers some key thoughts of Branding according to the experts. Later in the “Analysis and Interpretation of Data” segment, the report discusses about the Pre-Launching activities and the structural approach to a brand’s A to Z. Creating a brand’s identity to establishing a Market Deployment Gate (MDG) has been discussed here in this part. After the analysis of the previous segment of the report, the key findings has been discussed in order to make it precise. The report also recognizes a set of changes that Unilever Bangladesh Limited can follow for gaining higher productivity in terms of work. To conclude, the experiences and learnings have been mentioned in the three month long Internship period from a challenging yet exciting opportunity in Unilever Bangladesh Limited.