Product development process of Asia Foils Limited

Abstract

Asia Foils Ltd. is one of the reputed printing and packaging company that offers different packaging materials for pharmaceuticals, food companies, agro vet. With head office based in Dhaka, Banglamotor their factory is situated at Gazipur,Dhaka. Their main products are PET, BOPP, MBOPP, MPET, MCPP. The principal activity of Asia Foils Ltd. is packaging and printing projects all over Bangladesh. The need for packaging isn’t something new; it has always been there and still is. What has changed is the way of how things are packed and to be honest, it has evolved. This is an internship report which contains the working experience of different tasks in the marketing department of “Asia Foils Ltd". The main goal of the report is to acquire knowledge about how ‘’Asia Foils Ltd" manages to fulfil their clients demand and what are the basic marketing strategies they used to follow. I will also analyze how a printing and packaging firm gives various services and meet their client’s demand and how they convince their customers through their work.