Client management process and practices of Southern Multi Products Limited

Abstract

The objective of this report is to present the client management process and practice of Southern Multi Products Limited (SMPL) and how they evaluate customer potentiality and select potential customers for chasing. In SMP, client managers serve as liaisons between SMP and its clients, ensuring excellent customer service and client satisfaction. They also manage client relationships, develop account plans, and deliver proposals. Sales and Marketing process and customer communication process are also reflected in this report. Customer service is important because it is often the only contact a customer has with my company. Consequently, when they have a question or product issue, our customer service department resolve their issues. Mentioned tools of communication represent how to invest time and effort that is worthwhile for a particular client. How to take feedback from customer, how to manage existing clients and generate new one are also describe here briefly. In doing so this report assesses marketing survey on customer to collect review towards company, product and customer services. I am also part of this client management process of SMPL and communicate with every single customer whenever require to provide our best services. In SMPL I involved myself from product procurement to deliver the product to the customer. Client management process became my interest because of receiving customer feedback. Customer feedback helps us to improve our product quality and service.