Impact of Talent Retention Process on Employee Performance in Context of E-Commerce Industry of Bangladesh

Abstract

With this report, I tried to focus on the factors that helped the e-commerce industry of Bangladesh to retain its talented individuals and how they affected the overall employee performance in the organization. During this Covid-19 period business through E-commerce reached a whole new level in Bangladesh. Where other businesses were facing loss, they managed to make profits and expand their business. They were also able to dodge layoffs and retain their talented individuals. These created a positive sight among the employees working in the E-commerce industry. They became loyal towards the organization and it also boosted their performance. As a result, the productivity of the organization increased. Which is missing in other industries because of this current pandemic situation. But Bangladesh is like a newborn to this industry. Therefore, it is a very tough task to continue this flow of success. Further research needs to be done so that factors behind this success can be identified and continued. In my study, I tried to point out some of the factors based on previous studies that might be playing an important part that helped the E commerce industries to retain talents of the organization and boosted employees’ performance. Lastly, I finished my report by providing some recommendations that might help the E-commerce industry to increase its success rate in retaining its most valuable human resources and improve employee engagement.