Applying SERVQUAL model to measure online customer satisfaction in online healthcare services

Abstract

The report consists of three chapters. The first chapter is an overview of the internship experience in the organization. The second chapter is about the organization in which the internship was performed. Finally, the third chapter is the topic selected for the report, which is "Applying SERVQUAL model to measure online customer satisfaction in online healthcare services". Firstly, in the first chapter, I talked about the experiences and knowledge I gained from the internship and what the organization gained from me. Later in the second chapter, I discuss the organization’s practices as well as its situation. Lastly, in the third chapter, I have discussed the current situation of online healthcare service in Bangladesh and how it is becoming a necessity for people. Furthermore, I talked about how Zaynax Health Ltd. can broaden their service its assurance and supervision procedures.