Client acquisition and market development in the field of power transformer in Bangladesh

Abstract

The market development and client acquisition of power transformers is the subject of my internship report. In this study, I will elaborate how a company in the power sector is dealing with customers alongside their market improvements measures they are accompanying in order to achieve their objectives. This report provides an overview of the company, background history, marketing and branding process, operations process, as well as my responsibilities. Power transformers marketing and advertising is mostly done through traditional banners and word of mouth methods alongside digital marketing methods such as email marketing, website marketing is in their adoption rate which channels the customer to the company. With the usage of digital methods of communications consumers can reach out to the company. As the power transformer sector is a business to business-based market the advertising is only for the big announcements. The market competitions of power transformers attempting to provide a better customer relationship which will last both in the present and future which later down the road help to capture new markets. Finally, this study includes research of market development and client acquisition in the field of power transformers in Bangladesh.