Marketing on the Internet of Nescafé Alegria Machine

Abstract

Nestlé Professional is a key growth business function of Nestlé Bangladesh Ltd whose mission is to provide innovative and creative beverage and food solution for their corporate customers. ‘Nescafé Alegria’ is a new product of Nestlé and Nestlé professional is going to market it. ‘Nescafé Alegria’ machine has very good visual appearance and provides 5 types of premium coffee which have flavor of the exquisite and rich aroma. In this internship report describe the promotion of ‘Nescafé Alegria’ machine to the target customers of the corporate company through internet based market or online marketing. As the target customers are not ordinary regular customers and they are the top management of the corporate a few survey done among some reputed company to select the target customer for this product. Also for ensuring the acceptability of online service in Bangladesh a research has done among some internet based services. In the report SWOT analysis shows the opportunity of new market, in the same way shows the threat of growing competition and lower profitability. As this machine and ‘Nescafé Alegria’ is new in Bangladesh, it should not be marketed in wide range, it should be observed in some fixed zone for some period to overcome all threats and drawbacks. For this ‘Nescafé Alegria’ will be available only in Dhaka for next 5 years. ‘Nescafé Alegria’ machine is only 15000BDT which is comparatively cheaper than then other machine and its look and size with its authentic flavors and smooth aromas of coffee that will create interest in the customers and thus it will create making more possibility.