Developing an account-based marketing (ABM) strategy for sustainable product marketing in local and international markets: a case study on Freen Crafts and Fashion Limited

Abstract

This report is a review of my internship experience at Freen Crafts & Fashion Limited, with insights into how Account Based Marketing (ABM) can be utilized to market sustainable products in local and international markets. It includes a reflection on my internship experience and what I have gained, some insights about the organization, and a full project on how to use ABM to identify ideal customers, run personalized campaigns, and strengthen the relationship with clients. The findings indicate that with a well rounded ABM approach that is underpinned by digital capabilities and sustainability-focused content, Freen Crafts is able to engage better with their clients and expand their global reach.