Incentive program for sales representatives of GSK Bangladesh Private Ltd.

Abstract

GSK is operating in Bangladesh science 1949 where their first business was pharma industry. After that couple of years than they introduced consumer health care in Bangladesh brand like Horlicks, Boost, Glaxose D. While operating many years in Bangladesh in 2019 at first stopped their pharma operation in Bangladesh and then 2020 in the month of July they sell there 82% share to the Unilever and with their remaing share they again started operation in Bangladesh. New GSK start their operation through their subsidiary company Burrough Wellcome and Co. Bangladesh Ltd and now it the month of December 2020 it has again changed its name and new name is GSK Bangladesh Private Ltd. To GSK runs in Bangladesh with their two brands one is Sensodyne and ENO. Both brands market growth is high as a small company. Today GSK does business as import products and sell it to the market. In business GSK main power is their sales force because the whole business is only depend on selling. If sale are not high then company has to face different problems but the main problem is that this sales representative are not happy with their salary and the benefits today GSK is giving. However, during my whole internship period the assigned task was given to creating the whole report of their incentive plan based display window shelf the incentive amount is not given yet for the month of September, October & Novenmber.