A critical analysis of the customer care service of The City Bank Limited

Abstract

Now-a-Days most of the bank concentrates of marketing feasibility to earn and generate opportunity to hold existing to keep loyal customers, in the business humanity believed that loyal customers increase the forthcoming gainful revenue. In this report I am trying to focus about the wide consumer expectation, perception and its implementation possibility for the City Bank Limited to overcome the all kinds of customer objections for the service failure and weakness. First part of this report is based on the introduction which includes topics like history, objective, background, methodology, limitation of the study. Basically it defines the way and background of the study to prepare the report. In the next part of the report highlights a brief background of City Bank Limited, with their mission, vision, objective, business strategies. Another part is basically about the tasks done by me during the internship. This report is also consists of highlighting the general banking procedure by describing the entire departments associated with general banking. Then the next part is about providing a brief summary of all product and services offered by the City Bank Limited. This report is also consists of some critical findings of The City Bank Limited provided with some recommendation in order to improve customer service quality as well as customer satisfaction level based on the observation and work experience during the internship period.