Consumption pattern of Sweetmeat in Cumilla District

Abstract

The study has been designed to investigate theconsumption pattern of sweetmeat in different sweetmeat shops of Cumilla district in Bangladesh. The Report performed mainly based on sweetmeat consumption and data were collected from several sweetmeat shops by direct interview and open ended questionnaire.Both tabular and statistical methods were used for collected data analysis. Shopkeepers of different sweetmeat shops received raw milk from farmers (75%)andLocal bazar (15%) and others source(10%). The highest amount of whole milk was required in per unit production of Rasomalai (45%) and Kalojaum(25%)whereas the lowest amount in Motiladdu (8%) and others (22%). Sweetmeat prices vary in time to time due to fluctuation of raw milk availability and their price.Different festivals likeEid, Durga Puja,PahelaBaishakhand after publishing educational results may increase sweetmeat selling especially Rasomalai,kalojam,rosogolla,dahi. The investigation reveals young people in urban and rural area liked Rasomalai nearly 25.37% and kalojaum liked nearly 20.29% whereas the old people liked Rasomalai,Kalojam,lalmisti approximately 61.89%.In context of type of choice in urban and rural area, the young group preferred special type 50.29% of sweetmeat while the aged groups choose normal type 43.76%.In sense of color, the both young group and aged group liked white color sweetmeats.Finaly,The study will have great contribution on production,distribution pattern and marketing of different types of sweetmeat in Cumilladistrict