Revenue recognition and revenue driven costs in agent-based mobile financial services: a case study of bkash in Bangladesh

Abstract

bKash Limited, founded in 2011, is the leading Mobile Financial Services provider in Bangladesh and a key driver of the country’s digital financial transformation. bKash ensures millions of users (mostly unbanked users) to access convenient and secure services such as money transfers (through Cash in, Send Money and Cash Out), bill payments, digital disbursement, mobile recharge, Remittance, Financial Services etc. with a goal of promoting financial inclusion. bKash became a trusted platform due to its easily accessible method, robust technological infrastructure and strategic partnership with banks and telecom operators. Through impactful branding and consistent service innovation, bKash has become a core player in Bangladesh’s move toward a cash less, digitally empowered economy.