Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh

Abstract

This report covers the overall situation of Social Media Marketing platform and its contribution on brand promotion and customer awareness of one of the most leading beauty and health care brands - Garnier. Garnier is a sub-brand of L’Oreal. It promotes its brand name by the tagline “Take Care” which focuses on nurturing of skin and hair on a daily basis of both men and women. The official Facebook pages and media buying of Garnier Bangladesh and Garnier Men Bangladesh are directly controlled by the digital and creative team of Wavemaker (previously, MAXUS) Bangladesh, which is one of the foremost media buying agencies of GroupM and Asiatic 3Sixty Bangladesh. My main objective was to learn the insights of digital marketing, promotional campaign planning, execution, community management and understand the impact of social media on the field of digital marketing that is being constantly established nowadays for the long run success of companies. However, this report contains the organization’s overview, background and its activities as well as the responsibilities I have been given to handle and the challenges I have faced during internship period. Moreover, various creative contents published by the official page of Garnier Bangladesh and the post engagement along with performance rate of those contents measured by the Facebook Insight Tools every week have also been included in this report. Lastly, this report contains discussion on the process of successful media and digital marketing plans executed by Wavemaker Bangladesh.