Branding in Bangladesh: A Historical Perspective

Abstract

Brands are an indispensable part of modern business. A brand is not just a name or a static symbol. A brand has evolved to become a living, breathing, entity. Although any historical preview requires a clear understanding of the concept, for brand it is difficult if one intends to assess its status at two different points in time, having a totally different meaning in the minds. Just to place the perspective, it had a status of name or symbols that identify the unique source of product or service to that which should drive the design of the total customer experience derived out of a unique trust and emotional attachment. The purpose of this article is to examine branding from a historical perspective after a very brief exploration of its modern meaning along with to portrait the picture of Bangladeshi branding.