Work process of advertising agency

Abstract

This report contains a basic “work process of advertising agency” in Bangladesh perspective. This analysis is based on recent project of banglalink which called “banglalink VFM” through the alignment with the agency carrotcomm. In our curriculum in business schools in Bangladesh we do not have sufficient knowledge to work in any production house or any advertising agency. In most cases it is also true that business has a minor thought about the agency what can play as a trigger for business. That’s why number of student loses their interest to work in this field. Business graduates move to other profession just to get a certainty for their future. Unfortunately agency does not do much to convey this message to the fresh graduates. While doing my internship in a production house I found it really hard to relate with my learning throughout the graduation period from BRAC business school initially. But when I go through the work procedure with the clients and agency I found the relationships of procedural systems of an advertising agency and tried to compile them in a report. To achieve my target I look through the almost every process of “banglalink VFM” which was designed by carrotcomm and executed by Runout films. I have also talked to external sources regarding the topic and studied books related to this. In short period of time I tried to learn every process of agency and the execution process from where many others out their get an intensive idea about the work procedure of advertising agency and it might create interest.