A study on factors related to the marketing of sour yogurt of buffalo milk at Companyganj, Noakhali

Abstract

The purpose of the study was to assess the efficient marketing methods for the sour yogurt business at Companyganj in Noakhali. The five dahi shopsinformation of Companyganj, Noakhali (Bhai Bhaidahi,Madahi, Delowardahi , Samrat dahi, and Triptidahi )were collected in June and July/2023. Sour yogurt marketing in Companyganj, Noakhali is influenced by a variety of factors. According to this study, Bhai bhaidahi and Ma dahi sell more than other outlets. This is due to their shop's placement in that neighbourhood, product promotion, product quality, and product external appearance. According to the findings of this study, for more efficient marketing of sour yogurt in the Companyganj area, business owners should focus on consumer demand, product promotion, and shop placement.