Daraz and 11.11- How it impacts on consumers purchase behavior

Abstract

Daraz 11.11 sale provided the consumers an overall best shopping experience which creates a great impact on e-commerce economy. In the Mid 20’s e-commerce platforms started to emerge their market place in Bangladesh and Daraz is one of them who expand their platform in a broader way. In the examination of the report, it focuses on Daraz and their 11.11 biggest sale and how it impacts on consumers purchase behavior as it launches in a grand way during the pandemic. During the pandemic e-commerce platforms becomes a sole way to fulfill the consumers needs. Among all the e-commerce site, Daraz holds their business on the first place giving the consumers so much opportunities to buy goods at an affordable price. They frequently launch various sale but among all of the sale 11.11 sale is the greater one and which is more focused and long-awaited sale for the consumers. Therefore, consumers wait for this sale to buy their necessary items at a lowest possible price which totally changes the purchase behavior of the consumers during this sale. For the supporting the fact, a bunch of questionnaires run by the different consumers base to gather the rough information regarding their purchasing amount and behavior during this 11.11 sale. To make the exploration more valid, a speculation test which is led by IBM and SPSS to get the exact idea about the impression of consumers. On the other hand, there is some visuals and charts are given which will gave a proper insight of how this sale works and about the whole report. More or less, online purchasing platform is not only for foreign countries , now in Bangladesh it is a huge responsive platform towards the all kind of consumers and a part of the economy is uplifted through this platform and Daraz plays and important role in this sector.