USE OF MEDIA IN RECEIVING INFORMATION BY THE ROOFTOP GARDENERS

Abstract

The purpose of the study was to find out the extent of use of media in receiving information by the rooftop gardeners and to explore the relationship between the selected characteristics of the rooftop gardeners and their use of media in receiving information. The study had been conducted based on data collection in the selected area of Gulshan Block, Dhaka Metropolitan Agriculture Office. Data were collected from 90 rooftop gardeners from 10 April, 2019 to 10 May, 2019. Descriptive statistics, Pearson‟s Product Moment Coefficient of Correlation (r) were used for data analysis. The results show that the highest proportion (63.3 %) of the rooftop gardeners had medium use of media in receiving information and 18.9 percent of the rooftop gardeners had high use of media in receiving information and 17.8 percent fell in low use of media in receiving information. A significant positive relationship of rooftop gardeners‟ age, level of education, experience in rooftop gardening, knowledge on rooftop gardening with their use of media in receiving information were found. As per Media Use Index (MUI), Facebook ranked the 1 st and Hand Books ranked as last position. It is recommended that the DAE, Horticultural Center, Metropolitan Agriculture Office and NGOs should take necessary steps considering the significant variables with a view to motivating the rooftop gardeners towards higher use of media in receiving information.