The competitive edge of BRAC University: a comparative study with leading universities

Abstract

This report, titled "The Competitive Edge of BRAC University: A Comparative Study with Leading Universities," aims to examine the competitive positioning of BRAC University in the context of Bangladesh's higher education landscape. Utilizing a diverse set of metrics including student numbers, faculty demographics, research expenditure, and course offerings, the study compares BRAC University to its key competitors: North South University, Independent University, Bangladesh, American International University-Bangladesh, United International University, University of Liberal Arts Bangladesh, East West University, and Daffodil International University. The data, sourced from the UGC Annual Reports spanning 2018 to 2021, provided a comprehensive view of performance indicators and facilitated a time-series analysis. Through this analysis, the report identifies trends and potential areas of improvement for BRAC University. Key findings suggest that BRAC University maintains a consistent student-faculty ratio and stable research expenditure, indicating a balanced growth strategy and a sustained focus on academic quality. Recommendations include leveraging these strengths in marketing efforts and considering research as a potential differentiator in the market. This report serves as a valuable resource for BRAC University's strategic planning, particularly for initiatives aimed at strengthening its competitive edge in the higher education sector.