The effectiveness of social media marketing of Yellow

Abstract

This report is based on the work experience on a local giant in Ready Made Garments sector, BEXIMCO. Especially one of its ventures Yellow by BEXIMCO. The report is the outcome of 12 weeks long internship program that I had successfully completed Yellow under Digital Marketing department from 21st January, 2016 to 21st April 2016. I have done this because of the requirement to finish my BBA program. Each and every hour spent in the Digital Marketing department it opens a new world in front of me. And the world is more exciting, full of challenge as well as responsibilities. The work experience I’ve got is so precious to me and my future career. In the first part the general introduction, objective, methodology and limitation. In chapter two on the ‘BEXIMCO’ and ‘Yellow by BEXIMCO’ beside this its mission, vision, digital marketing activities of Yellow also included. In the later chapter three, I tried to describe the job, responsibilities and the things that I had to perform as an intern. Then in chapter four, I described the outcome of my project which also include the analysis based on ‘The effectiveness of Social Media Marketing of Yellow’. The chapter also included with the findings and Yellow social media analysis and my recommendations. Before come up with any conclusion based on this report it must consider that the report is prepared within a very short period of time. So, there are lacking in the data. However, still the report may be helpful for any further study of effectiveness of social media marketing.