Analysing the relationship between promotional activities and sales

Abstract

adorsho praniSheba, the cloud-based cattle identification well-being monitoring, and insurance platform employs IoT, Big Data, Machine Learning, and Artificial Intelligence - among other technologies - to create a connected cattle network and is already revolutionizing the cattle rearing industry. Farm animals are the most valuable assets of the smallholder livestock farmers in Bangladesh yet they do not have any insurance to protect themselves against the loss of valuable animals. Due to the lack of a cattle identification mechanism, insurance providers in Bangladesh have been highly averse to offering cattle insurance policies. adorsho praniSheba is the first IT based agro firm that successfully introduces a cattle insurance policy with its face recognition technology. Not only that, but it also has an E-commerce platform that sells fresh meat and other necessary items. This start-up company has services like praniSheba financials, praniSheba Vet, praniSheba Shop, and praniSheba Shard Farming. The purpose of my report is to understand the relationship between promotional activities and sales of adorsho praniSheba.