Customer satisfaction of Shahjalal Islami Bank Limited.

Abstract

The internship report is prepared as a requirement of BBA program of BRAC University. This report is on “Customer Satisfaction of Shahjalal Islami Bank Limited”. This report is intended to assist the reader in detailed understanding about customer satisfaction. The purpose of this report is to have an idea about the customer dealing process and Customer Satisfaction of SJIBL. In this report, first of all I discussed about the objectives, limitations and the methodology containing the sources of data I have collected. Secondly, in the organizational part I have provided detailed information about the organization like company profile, vision and mission, product & service etc. Thirdly I have written about my job responsibilities and observations in Shahjalal Islami Bank Limited, Uttara Ladies branch, then I have discussed the detail about the Customer Satisfaction. I’ve done Data analysis of SJIBL. Finally, I give some suggestion according to the experienced which I have achieved during internship at SJIBL and also from data analysis. I also discussed about the bank opportunity, threats through SWOT analysis. References and appendix is also attached in the last part. The whole system has been described elaborately in this report.