Strategic sales & marketing tactics of aamarPay

Abstract

The report demonstrates the strategic sales and marketing tactics of aamarPay, an online payment gateway service provider in Bangladesh. aamarPay drive customer growth by utilizing customer segmentation through in-depth market research and customized marketing campaigns. aamarPay builds online presence and customer engagement with their sales efforts in digital marketing, including social media platforms and Search Engine Optimization (SEO). Moreover, aamarPay aims to seamlessly integrate their digital Fin-Tech service into diverse ecosystems such as forming strategic partnership with banks and Mobile Financial Service (MFS). The company uses a robust Customer Relationship Management (CRM), it is built through a third-party agency known as CommEngine Hub. An effective system which ensures strong customer service and personalized communication. Th dedicated sales team also known as the commercial team focuses on direct sales, empowered by training and performance incentives. An active participation in various promotional events and campaigns elevates the brand awareness and acquire new customers. The report concludes aamarPay's sales and marketing strategies are effective to achieve business goals. However, some recommendation includes enhanced data analytics, expansion of digital outreach, and exploring new market segments could result in further optimization.