Analysis of consumer asset-liability scheme & the scenario of employee retention : an overview of Eastern Bank Ltd.

Abstract

At present, Consumer Banking is one of the mounting core business units of any competitive bank since consumer banking deals with ample customers and lead initiator of significant revenue. Consumer banking is getting momentum day by day for futuristic banking product and services offered by consumer banking. And all banks are trying to aggressively expand the consumer or retail banking division. Major spirit of consumer banking is the consumer deposit and lending product line, customer base, ancillary consumer banking products like debit card and credit card. As far as life style of people is concerned, consumer bank can play a widespread role since consumer banking deals with individuals’ complete life style as well as banking solution. EBL is one of the fastest growing private commercial banks, which is aggressively moving forward in the arena of consumer banking by rendering super product and service range among huge customer base across the country. EBL already set up some landmarks by introducing ‘ real time online banking, Debit card, Credit card, Internet Banking, and sales team for consumer banking. In this report, four chapters have segregated total analysis. While chapter one demonstrates introduction, scope and limitation of the study, chapter two has shown the overview of EBL comprising history, vision, mission and core business units. Consumer banking scenario of the EBL has been demonstrated in chapter three. In the chapter four the comparative product of CNB and SWOT with employee retention has been discussed. Finally finding and conclusion is drafted in chapter five of this report.