Marketing Mix Factors Influencing Tourists’ Tourism Decisions in Bangladesh (A Study on Mahasthangarh)

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dc.contributor.advisorAbul Kalam
dc.contributor.authorHossain, Md. Enayet
dc.date.accessioned2022-04-20T08:02:56Z
dc.date.available2022-04-20T08:02:56Z
dc.date.issued2014-05
dc.descriptionMarketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (American Marketing Association 2004). Marketing is everything and everything is marketing” (McKenna 1991, p. 68). Marketing deals with customers more than any other business function, where building customer relationship based on customer value and satisfaction is the heart of modern marketing (Armstrong and Kotler, 2010). Marketing is defined as “the process of creating, distributing, promoting, and selling the goods, services, and ideas to facilitate satisfying exchange relationship with customers in a dynamic environment” (Pride And Ferrell, 2003).
dc.identifier.otherhttp://103.7.193.12:8080/xmlui/handle/123456789/315
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/315
dc.language.isoen
dc.publisherHAJEE MOHAMMAD DANESH SCIENCE AND TECHNOLOGY UNIVERSITY, DINAJPUR.
dc.sourceHSTU Institutional Repository
dc.subjectGeographical Location of Mahasthangarh
dc.subjectDynastic chronology of Mahasthangarh
dc.subjectTourist Attractions in Mahasthangarh
dc.titleMarketing Mix Factors Influencing Tourists’ Tourism Decisions in Bangladesh (A Study on Mahasthangarh)
dc.typeThesis

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