Marketing Mix Factors Influencing Tourists’ Tourism Decisions in Bangladesh (A Study on Mahasthangarh)
Date
2014-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
HAJEE MOHAMMAD DANESH SCIENCE AND TECHNOLOGY UNIVERSITY, DINAJPUR.
Abstract
Description
Marketing is an organizational function and a set of processes for creating, communicating,
and delivering value to customers and for managing customer relationships in ways that
benefit the organization and its stakeholders (American Marketing Association 2004).
Marketing is everything and everything is marketing” (McKenna 1991, p. 68). Marketing
deals with customers more than any other business function, where building customer
relationship based on customer value and satisfaction is the heart of modern marketing
(Armstrong and Kotler, 2010). Marketing is defined as “the process of creating, distributing,
promoting, and selling the goods, services, and ideas to facilitate satisfying exchange
relationship with customers in a dynamic environment” (Pride And Ferrell, 2003).
Keywords
Geographical Location of Mahasthangarh, Dynastic chronology of Mahasthangarh, Tourist Attractions in Mahasthangarh