Wonders of digital marketing- Tale of Thyrocare

Abstract

The following write up is a reflection of my work at Asiatic3Sixty-Cookie Jar and my understanding of the Digital Marketing Industry and how it functions. The journey of my internship started on 1st August 2018 and ended in 30th October 2018. During these 3 months I was rather treated as a full time employee at my workplace which apparently helped to understand the digital culture more prominently and helped me to gather knowledge on how the agencies functions in Bangladesh. The report initially contains a brief introduction of Asiatic3Sixty-Cookie Jar and the services that it provides. Afterwards, the significance of the study is mentioned. The wonders of digital marketing and how the social media tools functions is then thoroughly been discussed. For a better understanding I have related the topic with the brand that I was working with, Thyrocare Diagnostic and discussed how this company has flourished with the help of digital tools. Since I particularly focused on Facebook, thus some of the recent tools of facebook and how this algorithm works has been discussed. The report has also been integrated with the brand Thyrocare, as in how it has used the social media analytical reports which helped it to take further calculated decision. The report has been made in a very short time and therefore some of the data provided here might not be accurate by the time it is being evaluated since digital analytics literally changes every day. In spite of all, I still believe this report will reflect my hard work and will be appreciated by the authority.