Role of marketing department in developing sustainable long-term business relationships with clients

Abstract

In this 20th century establishing an organization's brand identity and value among customers through marketing activities has streamlined more than ever especially in the Footwear and RMG sectors. Through the combination of quality and marketing strategy brands like H&M, Carrefour, Primark, Fila, Aldi, Gemo, RedTape, Henkelman, CCC have entered the Bangladeshi market, and many big brands are also in the pipeline to be introduced. This report focuses on the role of the marketing team in developing sustainable long-term relationships with buyers. It also sheds light on how a marketing department can change an organization's overview, brand value, and identity in the global market. Shoenivrse Footwear Limited didn’t have any dedicated marketing team before, the merchandising team used to perform this duty, although they were doing a good job but after the introduction of the marketing team, the factory has been redefined in the footwear industry of Bangladesh. In terms of compliance, buyer numbers, and capacity booking the factory is flourishing. The report gives a brief idea about how the different departments of Shoeniverse Footwear Limited works. It also reflects the segments of buyers and the role of marketing department in strengthening the long-term sustainable relationship with buyers. The report also pointed out some findings and suggested some recommendations on the organization's practices and also the marketing department and other departments' performance. If those recommendations are implemented it will contribute to the goal of developing long-term sustainable relationships with the customers. Keywords: