Advanced health service innovation in Bangladesh: perspective of Telenor Health

Abstract

Hundreds of millions of people lack access to affordable, quality health care. Getting access to good quality and affordable health care is a one of the biggest challenges, which Telenor Health is addressing through harnessing technology to provide 'health for all'. Bangladesh, has high mobile phone penetration and millions of people can be reached relatively easily through mobile. This can help to a great extent to deliver health care services at an affordable cost. Telenor Health, a Telenor Group concern, began its adventure in 2016 June, by propelling the main medicinal services brand of Bangladesh "Tonic" which incorporates four administrations – Tonic Cash, Tonic Jibon, Tonic Discount and Tonic Daktar. Following 9 months of their dynamic task in the market, Tonic has now achieved a 6 million endorser base. This has been conceivable extraordinarily because of the whimsical association with its sister concern, Grameenphone. Together, these two organizations expect to offer some incentive to their join's clients, and tackling human services issues. Telenor Health has built up different deals stations so as to achieve the objective gathering successfully, and utilizes a blend of customary advertising and creative beneath the line limited time battles. Various measurements have been utilized to give these bits of knowledge. It additionally straightforwardly reflects client input and fulfillment level. Alongside the upside of being a first mover, there are sure dangers the organization is available to –, for example, deceitful money claims, keeping up association with an excessive number of accomplices, developing beat rate and introduction to rivalry. The report likewise plots future strategies as proposals.