Sales and marketing strategies of Ahmed Food Products (Pvt) Ltd

Abstract

Internship is such a program, where a student can gain experience in corporate structures. I was assigned as intern under marketing background. My report is on “Sales and Marketing Strategies of Ahmed food products private limited” and this made less than three months experience.

This internship program helped me to understand the practical scenario about how a organization function on. Ahmed food products private limited is a very well known food brand since the British era. Their business is mainly in nationwide. They started their journey in the early 1960’s. Since then their business has seen many ups and downs but apart from all complications and competitors they have a strong position in the market place. Ahmed Food has been awarded with The BIZZ award for Excellence in quality management from World Confederation of Business, Texas, USA constantly from 2012 to 2019; Excellence in Business Management 2013 from Global Business Corporation, USA; Business awards (2014-2015) for Best Food Company. Product quality is assured by manufacturing according to BSS (British Standard Specification) and BSTI (Bangladesh Standards and Testing Institution); it also follows Good Agriculture Practice (GAP), Good Manufacture Product (GMP), Good Hygienic Practices (GHP), ISO standards. Ahmed Food has always been trying to ensure customer satisfaction with its best quality production. They have various ranges of products like sauces, pickles, jam and jelly’s. Also they have got verities of spices and pastes. to prepare food. Keeping main focus on their business in this food sector, they are maintaining the quality at its best. This company was the first introducer of sauce and ketchup of Tomatoes and is the only authorized producer of diabetic food products as approved by BIRDEM (Diabetic Research Institute) and public health. Besides, all items are produced with approval of Bangladesh Standard and Testing Institute, which is equivalent to the British Standard specifications and they also maintain Good Manufacturing Practice (GMP). IN fact they are the first recognized food industry in private sector in Bangladesh. Ahmed’s products are used in day to day life in almost all household, international standard hotels, restaurants, parties, residential schools, clinics, hospitals, defense forces, airlines catering etc. Today Ahmed's typical Bangladeshi taste has been well accepted throughout the world. It is now exporting to USA, UK, Australia, Italy and South Korea. Ahmed is also presently thinking of setting up plants in other parts of the world from where it can reach the European and American markets well.