Using a single PR campaign to take over all of Instagram; A perspective on Lie to Eye Advertising Ltd.

Abstract

This internship report is based on a three-month internship program that I successfully completed in Lie To Eye's Social Media Management Department from January 1 to March 31, 2021, as part of my BBA degree requirements. This report is the culmination of my internship and provides a clear picture of my actions, learning, and performance throughout the internship. The introduction is the first portion of the report. The background, present performance, management team, and important functional areas were mostly covered in the introduction section. This section is particularly informative because it is critical for every intern to understand the organization before becoming a member of it. The sections that follow explain my overall tasks and work during the internship program. I've focused on my daily responsibilities and how much I was able to contribute to the company in this section. The following section follows on from the preceding one. This emphasizes the importance of the works and how much they have aided me in learning the practical understanding of business sectors. Because each department is involved in completely distinct tasks, my learning was unique for each. Following that, I've included a brief overview of the challenges I've encountered during my internship and how I overcame them. The next portion is particularly important because it allows me to express my emotions on the internship. I had high hopes based on what some people were accomplishing and what others were not. In this section, I described those feelings in detail. It is undeniable that this internship has had a significant impact on my career plans. It sparked a lot of thought in me about where I could go next, which is what this part is about. Finally, in the last few parts, I drew attention to the findings and recommendations by expressing what changes I would make if I were given the option to recreate the internship program.