Digital Content Creation and Marketing for the Daily Ittefaq

Abstract

Internships provide a perfect opportunity to apply one's education and skills to his/her career. In this modern era, the use of multimedia technology plays a vital role in sharing information. Multimedia and creative technology’s use in the news media is increasing. I believed that I could use my acquired knowledge to prove my skills in the digital news media. So, I was blessed to be selected by one of the oldest, renowned and most historical newspapers in Bangladesh, Daily Ittefaq, for my internship. According to the employer, they tested and satisfied with my expertise in multimedia graphic design, photography, motion graphics design, VFX, video production, documentary making, film making & direction, and so on. I have worked as digital content creator and marketing intern. I have also experienced working with ‘Nagad’ and ‘Deutsche Welle’ as these organizations have connection with the Daily Ittefaq. I learnt about organizational behavior and teamwork here. Moreover, I could apply my academic knowledge here in a larger scale as my position matches with my previous pedagogic achievements. The real-life experience of working at a prominent newspaper like Daily Ittefaq has helped me a lot to understand about the professionalism, practical atmosphere of work, etc. I hope these practical experiences will definitely guide me to my next path to the career.