An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic

Abstract

During the COVID-19 situation, the demand for digital services has increased a lot. As people have to maintain lockdown for safety but their needs cannot be fulfilled if they stay at home, for this reason, many new companies also took the opportunity to grow their business in the digital sector in order to fulfil customers’ demand along with that the old digital service providing companies are also introducing many innovative services to make everyone’s life easier and sustain in the era of digitalisation. That is why I have chosen ValueFirst Digital Media Bangladesh Ltd Company to make elaborate research on what innovative changes they have bought in their sales and marketing strategy to sustain the market competition.