An analysis of consumers’ perception on the products of Aman Group of Companies Limited

Abstract

Aman Group of Companies Ltd. pays great attention to social and economic development of the country. Starting from trading of consumer goods, the group now covers Textile, Chemical, Real Estate, Education, Banking, Stock Brokerage, Media, Insurance and FMCG with a greater distribution network. We are working hard towards expansion of our business and service portfolio to meet the diversified demands of the consumer and make a large contribution to the national economy. In this report, I gave attention to the analysis of consumers’ perception on the products (Vasmol, Sesa, Rohto and Olive Oil). I worked as an intern in this company. My work was to assist the HR-BP and the Assistant Manager by monitoring the Sales Promotion Officers (SPO) over phone as well as through the company’s software, tracking positions, recording regular sales updates and reports (Target Vs. Achievement, Order Vs. Delivery, Productive Calls, Effective Coverages, Offers and Incentives)