A STUDY ON IMPACT OF COVID-19 ON MOBILE FINANCIAL SERVICE AND SAVING PRACTICES: THE CASE OF BANGLADESH

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Date

2021

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DEPARTMENT OF AGRIBUSINESS AND MARKETING

Abstract

The world is passing a grievous phase because of a fast-spreading disease named COVID-19. Almost all countries have experienced the impact of coronavirus on their economy. Unexpectedly, due to that situation some industries like retail chain shops, online grocery shops, mobile financial service, IT firms are experiencing growth in Bangladesh. Mobile financial service is relatively new concept but a fast-growing industry in our country. But there are some issues that MFS users face, especially rural people. History of economics shows that countries that succeeded in accumulating high levels of domestic investment largely financed by domestic savings, achieved faster rates of economic growth and development. So, understanding peoples saving behaviour is crucial. Therefore, this paper focused on finding the impact of COVID-19 on saving practice of mobile financial service users of rural area as economic growth and development depend on a country’s level of domestic savings. To fully understand the situation, the researchers aimed to find the answers to some key questions: (1) Did mobile financial service reach to rural people in this pandemic? (2) Did saving rate increased during pandemic? (3) What is the impact of mobile financial service on saving behavior of people? (4) What are the key determinants of saving practices of mobile banking users? Both descriptive and advanced statistical analysis were used for analyzing the data and a cross sectional survey on user of mobile financial services was performed. The study area was three sub districts (Phulbaria, Nandail, Gouripur) of Mymensingh district in Bangladesh. A four-stage sampling technique was used for data collection. First three villages were chosen from the three selected sub-districts. Then, the highest MFS user villages were surveyed for collecting information through primary survey. Simple random sampling method has been used in selecting sample and collecting data from the respondent. A total of 210 users was interviewed from the selected areas. Statistical packages such as SPSS was used for data analysis. Researchers found that mobile financial service industry has significantly grown during pandemic but the saving practices of rural people have decreased. Age, occupation, average monthly family income, saving habit, monthly income during pandemic are the significant factors of the saving practices of mobile banking users. The findings will be useful to overcome the pandemic crisis and to achieve the sustainable development goals.

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A Thesis Submitted to the Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS AND MARKETING

Keywords

COVID-19 ON MOBILE FINANCIAL SERVICE

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