Agriculture machineries business in Bangladesh and benefits of using Agrimachineries of ACI motors

Abstract

For the completion of my BBA Program I have done my 3 month internship at ACI Motors Ltd. ACI Motors established in 2007 as a subsidiary of ACI Agribusiness which is one of the SBU’S of ACI Limited. ACI limited is one of the largest and renowned congloromates in Bangladesh operating their business in diversified sectors. ACI Motors are now marketing the various models of Sonalika tractor which is 3rd leading position in India as well as the fastest growing brand. It also has introduced high quality Bull Power brand power tiller, Rice cutter, Daedong Combine harvester etc. In my Internship at ACI Motors I worked in marketing department under the direct supervision of the Senior Product Executive. In my internship period I have made concept paper for “Government Subsidy Project on agricultural Machineries” and I assist my supervisor in arranging demonstration program of Daedong Rice Transplanter in Gzazipur. I also participate in different government organized agriculture fair both in Dhaka and outside Dhaka where I Decorate ACI Motors stall and sit in the stall for introducing different Agriculture machineries of ACI Motors to the visitors and find out prospect of ACI Motors Product. Apart from this I have also worked under the direction of the Service Manger of ACI Motors from which I have learned about after sale service system of ACI motors. overall In my internship I have gained knowledge about agriculture machineries business in Bangladesh benefits of using ACI motors machineries and its features and how to communicate this features of ACI motors product to the prospect properly. I have also gain knowledge about the selling and after sales service system of ACI motors which I communicate to our prospect customers in different fair and demonstration. In order to communicate our product benefits to the customers I also have to develop a sound knowledge about the comptometers of ACI Motors which was also a new learning for me. At the last part of my report I have provide some suggestion for the betterment of ACI Motors.