Challenges and opportunities of a media planner

Abstract

This report provides an overall analysis of the challenges and opportunities of a media planner in light of Asiatic Mindshare Ltd. Commencing the study with the background of the organization highlighting the nature of organization, offerings served by the company, business operations with key clients, best works and recognition received from global and local spectrum. At first the project is introduced with definition of media planning with respect to the problem statement that called the need for study. The purpose of the project is not only the successful completion of internship curriculum but also to illuminate prospective reader with the idea to bridge the connection how modernization is affecting the consumer psychology. And that change in psychology demanding personalization of the strategy of a media planner with respect to all media. The main highlight of the report is both literature review and findings from practical field creates the base that these challenges of media planning are pressing issues and also demonstrates that the findings by researcher as derived from literature review proves a significant match to that of practical experience. The report also illustrates various opportunities a media planner is exposed with real life experience. Some solutions to media planner challenge are infused in the report from researcher of Journal of Brand Management.