Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.

Abstract

Grey Dhaka is a remarkable advertising agency staffed by talented and creative individuals. The several departments collaborate to provide the greatest productions and pitches to clients. The entire report discusses the many aspects of the internship at Grey Advertising Bangladesh Ltd. The first chapter discusses about my student information like, name, ID, program and major/specialization. Along with my internship overview, job responsibilities, the role of the department in which I worked, my supervisors details, the benefits and the challenges I encountered while working as an intern at Grey, including an analysis of the problem as well as recommendations from my end. The second chapter provides an overview of the company's profile, purpose and vision statements, management, marketing and financial departments, their functions, operations and finally the complete competitive market analysis which includes a SWOT and porters five forces model description of the company. The third and final chapter discusses about the project part. Here I discussed about the Savlon’s rebranding project which was on process under GREY. That included a background literature review, objectives, its significance, the methodology of this, the findings and analysis through interviews. Lastly, a summery and recommendations.