Customer contentment assessment of LankaBangla Finance Limited credit cards service

Abstract

This report aims toward providing an overview on LankaBangla finance Limited and its Customer Contentment of Credit Card Services. While preparing this report is has been tried to reveal the insights of the customer satisfaction of LankaBangla credit cards services, which is one of the leading non-banking financial institutions in Bangladesh. This report is divided into two parts. First part contains organization overview and second part contains introduction to the reports, the study process, problem statements and findings and suggestions. To assess the customer service satisfaction, data are collected through questionnaire focusing the major parts of customer satisfaction indicator such as Appearance, Product Knowledge, Manners of Employee, Service Accessibility, Customer Value, Product Feature Experience, Timeliness of Service Delivery, Customer Acknowledgement, Overall Experience of customers etc.