ADOPTION OF UREA SUPER GRANULE BY THE BORO-RICE GROWERS

Abstract

1 he main purpose of this stud' was to deteniiine the adopter categories and measure the relationship of the adoption of Urea Super Granule with the selected characteristics OF the Ilirmers. the characteristics are: age, education, family size. lann Size, annual income, extension contact, cosmopoliteness, organizational participation, agricultural knowtedge. and attitude towards Urea Super Granule. The study was conducted in a Uloek of Maiiikgoni Upazilla named Muizan. Out of one thousand one hundred and sixt three flirmers 232 Utrmcrs were randomly selected and 167 respondents adopted 1.:rea Super Granule USG). The findings revealed that 24.85 0/lo had high adoption whereas, 57.32% and 24.85% fhrmers had medium and low adoption respectively. In the study area USG has introduced $ years earlier. Considering the period of USC the respondents were distributed in the line oF adopter categortes forwarded by Rogers 995). In t3angladcsh context the percentage distribution among adopter categories was fbuitd it little bit di tkrent such as: Innovators I .9 I %. Early Adopters 12. Mn. Early ,

Maiontv 34.39%. Late Majority 36.3% and L.aggards 15.3% whereas, Rogers distribution was Innovators 2.5%. Early Adopters 13.5%, Early Majority 34%, Late Majority 34% and laggards I 6%.