Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City

Abstract

Runner Group of company is a renowned organization in Bangladesh operating business in the sector of Automobile, Motors, Lube & Energy, Footwear and Properties etc. Runner Automobiles limited is a prominent motorcycle producing company in Bangladesh with an astonishing blend of capacities and resources to give a stage to assigning solid development in the contemporary promptly altering transportation demand. Runner Automobiles Limited (RAL) operating in Bangladesh has an extensive collection of motorcycles of total thirteen in number which includes ten motorcycles from their own Runner Group and rest three of UM Runner. RAL is functioning in Bangladesh with more than 1000 employees starting of all level of employees to the Chairman. This report is going to analyze the consumer buying behavior of 100-110cc motorcycle segment in Dhaka city. It is a coordinated strategy through which an organizations assemble strong customer relationships and make an inducement for their clients and for themselves. Consumer behavior delineates the study of how, when and where people do or do not buy the product. Considering the consumer behavior really creates an impact of being a successful marketer. In this report, I have tried to discuss about the consumer behavior, their buying decision, their way of knowing about the products and their attitude mechanisms and scrutinizing the consumer tactics of 100-110cc motorcycle segment in Dhaka city. For assessing the consumer buying decision a questionnaire was prepared focusing on needs, preferences and factors of the consumer in choosing the motorcycle. The report includes quantitative research of consumer behavior. By analyzing and interpreting the data received from the survey, I have found some findings based on which some recommendations were made with a clarified conclusion.