The Effects of surf excel packaging on consumer perception

Abstract

Product packaging has a huge effect in consumer mind. Consumers often motivated by product packaging in order to buy a product. Surf Excel Brand as the packaging of the product has the huge influence in consumers mind. In this paper there are 4 independent variables identified those are Product design, color, Brand Name and Brand Image which are related to the dependent variable Perception of Product Packaging. The research paper includes descriptive research and formed in total 15 structured question. There were random respondents chosen for the survey and gave the questionnaire to people on Social media sites. In total 50 respondents are collected who has successfully provided their response. There are validity and regression techniques using SPSS and it’s found that both hypothesis are accepted. This Research work have the conclusion that all the variables have direct effect towards packaging and Surf Excel should consider more on these variables.