STUDY ON MARKETING POLICY OF POULTRY & POULTRY PRODUCT IN THE UPAZILA OF ANOWARA, CHITTAGONG

Abstract

The present study was undertaken to investigate the existing poultry marketing policy of farm owner in different areas of Anowara upazila under Chittagong district. In this study, marketing channel, marketing cost, marketing margin, problems and prospects of poultry marketing policy are also observed. A total of 13 poultry farms were selected randomly from different areas of Anowara for this study. The study identified nine different channels in existing marketing policy. The average price per kg poultry was about Tk 150 and Tk 145 in case of indirect and direct marketing channel, respectively. The average marketing cost per kg poultry was Tk 5.73. The net marketing margin per kg poultry was Tk.3.2. Finally, the study also identified some problems such as lack of financial credit, inadequate modern poultry equipment’s, inadequate logistic support, lack of inadequate poultry rearing knowledge, high demand of native poultry meat, price fluctuation, inadequate supply of poultry in proper time, high transportation cost and suggested their remedial measure for improving the existing marketing system.