Driving brand awareness for the lifestyle industry: a quantitative analysis of social media strategies at Wonderif

Abstract

This internship report has been written by an ongoing full-time employee of Wonderif Studio Pvt. Ltd., a branding and design studio, based in Dhaka, Bangladesh. The employee held the position of Intern, Digital Marketing, whose main responsibilities entailed optimizing the social media platforms and content through consistent strategic approaches for different client brands. The organization is a branding and design studio, offering a wide range of services, including strategic brand identity design, UI/UX design, content design, business collateral design etc. to its clientele.

This research intends to analyze the relationship between social media strategies and brand awareness within the lifestyle industry of Bangladesh. Utilizing a quantitative approach, this research examines the impact of three key independent variables—frequency of social media posts, frequency of digital advertisements, and platform of choice—on brand awareness. The findings of this research aim to provide actionable insights for lifestyle brands in Bangladesh looking to optimize their social media strategies.