A descriptive study to determine the customer satisfaction & current customer relationship status in newly launched products of Banglalink Digital Communications Limited

Abstract

This report encloses a comprehensive study and evaluation of practical job experiences in one of the leading telecommunication company of our country, Banglalink. From the early time of their inception, Banglalink was able to grab the market, and still in recent times it is known as the as the fastest growing mobile operator in the telecommunication industry of Bangladesh. There are some certain strategies and internal practices that help this company to hold their constant position. With the colorful and youthful positioning and with the slogan of ‘start something new’ Banglalink always opts for doing something innovative. This strategy is carried out throughout the company. Working as a Marketing intern, this report of mine will cover details regarding B2B product &marketing practices in Banglalink. The works include a new marketing research project for the organization that can help to identify the flaws and status company’s current customer relations, can lead to better quality outcomes through increased customer focus, and through the implementation of technology, it can obtain easier and user-friendly delivery. Also, it depicts an overall evaluation of the company and the work that has been done by me in the scope and sphere of my employment.